Key Car Rental ​
Enhance the digital experience and customer engagement.
STREAMS
Engage & Grow ​
Capabilities
Experience & Engagement ​
Growth & Performance ​
Key Car Rental aimed to enhance the digital experience and customer engagement. Loyalty benefits lacked visibility and clear appeal across touchpoints, with unclear redemption options. Improving usability and clarifying rewards offered an opportunity to drive repeat bookings and additional revenue.​
Our Solution_

We reimagined Key Car Rental’s end-to-end journey with a mobile-first, user-centric approach to simplify booking and boost engagement.​

  • LAB+ Discovery Phase: Rapid prototyping informed by data and validated with real users.​
  • Redesigned website & journey: Clear navigation and stronger CTAs made renting faster and easier.​
  • Enhanced loyalty experience: Tiered, Gen Z–focused rewards integrated into the booking flow and surfaced across touchpoints.​
  • Optimized onboarding & acquisition: High-converting landing pages for social and organic traffic.​
  • Gamification & messaging: Refined value propositions and gamified mechanics to drive usage, engagement, and referrals. ​